Analisis Pengaruh Perceived Ease of Use, Trust, Online Convenience terhadap Purchase Intention melalui Online Shopping Habits (Studi Kasus Pembelian Tiket Bioskop pada Aplikasi Gotix)
DOI:
https://doi.org/10.36722/jaiss.v1i1.458Abstract
Abstrak -  Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Perceived Ease of Use, Trust, Online Convenience melalui Online Shopping Habits terhadap Purchase Intention tiket bioskop menggunakan Gotix. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan Crosstab, dan analisis jalur. Populasi dalam penelitian ini adalah orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop. Sampel dari penelitian ini adalah orang yang mempunyai aplikasi gojek dan mengetahui kegunaan Gotix sebagai aplikasi penjualan tiket bioskop yang berdomisili di Jakarta, sebanyak 100 responden dengan menggunakan metode purposive sampling. Hubungan antara variabel Perceived Ease of Use, Trust, dan Online Convenience yang memiliki hubungan nyata terhadap variabel Online Shopping Habits adalah variabel Online Convenience.  Hubungan antara variabel Perceived Ease of Use, Trust, Online Convenience melalui Online Shopping Habits yang memiliki hubungan nyata terhadap variabel Purchase Intention  adalah variabel Online Convenience, dan Online Shopping Habits.
Kata Kunci: Perceived Ease of Use, Trust, Online Convenience, Online Shopping Habits, Purchase Intention
Â
Abstract - The purpose of this study was to study the Effect of Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits on Intentions Purchasing cinema tickets using Gotix. Data analysis method used is descriptive analysis using Crosstab, and path analysis. The population in this study are people who have a motorcycle taxi application and know the uses of Gotix as a cinema ticket sales application. The sample of this study is people who have a motorcycle taxi application and know the use of Gotix as a theater ticket sales application in the Jakarta area, as many as 100 respondents using purposive sampling method. The relationship between Perception of Ease of Use, Trust, and Online Convenience variables that have a real relationship to the Online Shopping Habits variable is the Online Convenience variable. The relationship between variables Perceived Ease of Use, Trust, Online Convenience through Online Shopping Habits that have a real relationship to the variable, Purchase Intentions are Online Convenience variables, and Online Shopping Habits.
Keywords: Perceived Ease of Use, Trust, Online Convenience, Online Shopping Habits, Purchase IntentionReferences
Jogiyanto. (2007). Sistem Informasi Keperilakuan, Edisi Revisi. . Yogyakarta: Andi Offset.
Amalia, Nindy Riska., & Saryadi (2018). “Pengaruh kemudahan akses dan diskon terhadap keputusan pembelian pada situs online tiket.com†diponegoro journal of business administration, . http://ejournal-s1.undip.ac.id/index.php/dbr.
Bigne, Enrique, Carla Ruiz & Joaquı´n Alda´s and Silvia Sanz-Blas (2008). “Influence of online shopping information dependency and innovativeness on internet shopping adoption†https://www.researchgate.net/publication/220207488
Duarte, Paulo et al. (2018). “How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM†Journal of Retailing and Consumer Services.
Flavian, C., Guinaliu, M., & Gurrea, R. (2005). “The Role Played by Perceived Usability, Satisfaction and Customer Trust on Website Loyaltyâ€. Information and Management, XLIII (1), 1-14.
Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). “Development of a Scale to Measure The Perceived Benefits and Risks of Online Shoppingâ€. Journal of Interactive Marketing, 20(2), 55–75. https://doi.org/10.1002/dir
Harahap, Dedy Ansari & Dita Amanah. (2018). “PERILAKU BELANJA ONLINE DI INDONESIA: STUDI KASUS. Jurnal Riset Manajemen Sains Indonesia (JRMSI)†| Vol 9, No. 2, 2018
Hong, Ilyoo B. dan Hwihyung Cho. (2011) “The Impact of Consumer Trust on Attitudinal Loyalty and Purchase Intentions in B2C E-Marketplaces: Intermediary Trust vs. Seller Trustâ€. International Journal of Information Management: The Journal for Information Professionals, Vol.31, No.05, Oktober 2011:469-479.
Kaltcheva, V.D., Weitz, B.A., 2006. “When should a retailer create an exciting store environment?†J. Mark. Am. Mark. Assoc. (AMA) 70 (1), 107–118.
Khalifa, Mohamed and Vanessa Liu. (2007) “Online consumer retention: contingent effects of online shopping habit and online shopping experience†www.palgrave-journals.com/ejis
Khairunnisa, hafidhuddin, dan tanjung (2018). “ONLINE PURCHASE INTENTION: STUDY CASE MOSLEM (ISLAMİC) FASHİON (HIJUP.COM)†Journal website: www.ijafb.com
Lodan, Vanessa Ellena dan Mohamad Yusak Anshori. (2013). “Pengaruh Information Quality dan Trust Terhadap Intensi Pembelian Secara Online Pada Lady Reptileâ€. Journal of management and business review, Vol.10, No.2, July 2013: 78-93
Lu, Bhauzo et al. (2016). “Social Presence, Trust, and Social Commerce Purchase Intention: An Empirical Research.†Computers in Human Behavior, http://www.pacis-net.org/file/2014/2157.pdf
Moslehpour, et al. (2018). “E-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Useâ€. Sustainability 2018, 10, 234; doi: 10.3390/su10010234
Moorman, D., & Zaltman. (2013). “Actors Affecting Trust in Market Relationsip. Journal Of Marketingâ€.
Morgan, R. M., & Hunt, S. D. (2008). “The Commitment Trust Theory of Relationship Marketingâ€. Journal of Marketing, LVIII (3), 20-38.
M. Mujiyana, and I. Elissa, "Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian via Internet Pada Toko Online". J@ti Undip: Jurnal Teknik Industri, vol. 8, no. 3, pp. 143-152, Sep. 2013. https://doi.org/10.12777/jati.8.3.143-152
Shukla, P. (2014). “The Impact of Organizational Efforts on Consumer Concerns in an Online Contextâ€. Information Management, LI (1), 113-119.
Wen, C., Prybutok, V., & Xu, C. (2011). An integrated model for customer online repurchase intention. Journal of Computer Information Systems, 14–23. Retrieved from http://thekeep.eiu.edu/business_fac/8/?utm_source=thekeep.eiu.edu/business_fac/8&utm_medium=PDF&utm_campaign=PDFCoverPages
Yunanto, Tio Kharisma (2016). “Pengaruh Perceived ease of use, word of mouth dan brand image terhadap keputusan penggunaan layanan jasa transportasi gojek di kota Tangerang selatanâ€. Skripsi UIN. Jakarta
Zhu, et al. (2011). “Mr. Risk! Please Trust Me: Trust Antecedents that Increase Online Consumer Purchase Intentionâ€. Journal of Internet Banking and Commerce, Vol.16, No.03, Desember 2011:1-23
